From roll tickets, thermal tickets, wristbands and any other printed media, Kadok Press has been synonymous with delivering cost effective solutions to Australia and New Zealand markets for over 25…read more
ACCC fines Jenny Craig over misleading promotional campaign
The Australian Competition and Consumer Commission (ACCC) has fined weight loss group Jenny Craig $37,800 for allegedly making false or misleading representations in its ‘10kg for $10′ campaign - run earlier this year featuring former Spice Girl Mel B.
Running between December 2017 to February 2018, the company advertised a $10 program claiming people could lose 10 kilograms of weight, without adequately disclosing customers also had to purchase food at an additional cost.
Explaining the ruling, ACCC Commissioner Sarah Court advised “we were concerned that Jenny Craig’s advertisements may have misled consumers into thinking they could participate in a Jenny Craig program and lose 10kg for $10, when in reality customers would have had to spend far more than that.”
The ACCC was also concerned over a failure to disclose one of the campaign’s online testimonials as having come from a Jenny Craig employee and that the contract misrepresented customer’s rights to return unsatisfactory products under Australian Consumer Law.
Court added “businesses need to be transparent about any relationships with people providing a testimonial. Consumers must be informed when a testimonial is given by someone who is employed by the business, and is not an independent reviewer.”
In a statement, the ACCC advised that Jenny Craig had co-operated with the ACCC’s investigation and took steps to rectify the conduct.
In response, a Jenny Craig spokesperson advised “Jenny Craig is committed to ensuring all its advertising and promotions are completely transparent and easy to understand.
“The company has always disclosed the fact that the cost of food is additional to any program fee in all its communications.
“The cost of Jenny Craig food has always been disclosed on the website and in its digital advertising. The voice-overs in the television commercials have always clearly stated food is additional.
“Jenny Craig Australia has valued the opportunity to work collaboratively with the ACCC. This has given Jenny Craig the opportunity to continue working towards establishing best practices.
“While Jenny Craig already had in place stringent review and compliance mechanisms, it has used the ACCC examination of its processes to evolve these efforts even further.”
Image: Former Spice Girl Mel B is a Jenny Craig ambassador.
28th August 2017 - ACCC COMMENCES LEGAL ACTION AGAINST TICKET RESELLER VIAGOGO
20th February 2017 - ADVERTISING WATCHDOG FINDS ANYTIME FITNESS CAMPAIGN BREACHES STANDARDS
2nd December 2016 - ACCC WILL NOT OPPOSE QUADRANT’S FITNESS FIRST ACQUISITION
21st May 2015 - NEW PRINCIPLES TO GUIDE THE FITNESS INDUSTRY
4th July 2014 - ACCC WARNS GYMS ABOUT ‘NO CONTRACTS’ MEMBERSHIP ADVERTISING
10th January 2014 - ACCC WARNS FITNESS BUSINESSES ABOUT THE TERM 'NO CONTRACTS'
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
An iPad application that has been developed to reinvent point of sale general admission ticketing and turn it into a 21st century application, the key benefits being: API capability for integration…read more
Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…read more
Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…read more
We at Pavigym™ are determined to bring the Ultimate Fitness Experience to fitness users of all ages, body types and levels, by using a combination of the best performance flooring, interactive…read more
Aflex Technology are the experts in all things inflatable. They are industry leaders offering the widest range of pool, lake and beach inflatables on the market. All products…read more
Heliocol has grown to become the World's Largest Manufacturer of solar pool heating equipment. The product can be found in over 30 countries in some of the harshest weather conditions.…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!