Latest News

Back to Latest News back


AAMI renews naming rights for Melbourne Rectangular Stadium

AAMI renews naming rights for Melbourne Rectangular Stadium
November 24, 2021

Insurance group AAMI has renewed its naming rights sponsorship of The Melbourne Rectangular Stadium for a further five years ahead of the return of live entertainment, which includes the naming rights of AAMI Park.

The Melbourne CBD stadium whose major tenants are the NRL Melbourne Storm, A-League teams Melbourne Victory FC and Melbourne City FC and Super Rugby's Melbourne Rebels, has also hosted some of the biggest music acts in the world, including Taylor Swift who in 2015 became the first ever artist to perform three concerts at the venue.

To celebrate the extended sponsorship, the insurer has partnered with Amy Shark who will perform a 'money-can’t-buy event' for 1,000 fans at the venue on Friday 11th February next year.

Tickets can be won through the AAMI Lucky Club customer loyalty program, plus limited competition tickets will be available to the wider public through AAMI’s Facebook page.

Shark will also host an exclusive meet and greet for 20 fans, and every ticketholder will be gifted bespoke AAMI Lucky Club merchandise, as well as food and beverage vouchers.

The Sony Music artist said she is excited to stage a special solo acoustic performance in Melbourne, to celebrate the renewal of AAMI’s partnership with the venue, commenting “I can’t wait to bring live music back to the venue after a long hiatus and I would love for you to join me, Amy Shark, live at AAMI Park, after dark on the 11th February."

Reflecting on over a decade of partnership with AAMI while looking forward to seeing the stadium continue to thrive, Melbourne and Olympic Parks Chief Executive, John Harnden stated "since 2010, AAMI Park has become one of Australia’s most loved and renowned sporting and entertainment venues.

“With the support of AAMI, AAMI Park continues to be a prominent brand and venue on our Precinct.

“The (Melbourne and Olympic Parks) Trust is pleased to continue our strong partnership with AAMI and look forward to creating many more memorable moments at the stadium together."

Related Articles

20th November 2021 - Vaccinated crowds to return for 2022 Australian Open but unvaccinated players will be barred

26th October 2021 - CENTREPIECE at Melbourne Park named as venue to host AIME 2022 Welcome Event

29th September 2021 - Ahead of NRL Grand Final Suncorp extends naming rights deal for Brisbane’s Suncorp Stadium

22nd September 2021 - New CENTREPIECE events and conference venue opens at Melbourne and Olympic Parks

21st September 2021 - Bankwest Stadium gains new naming rights as part of CommBank investment in Western Sydney

26th August 2021 - O’Brien Group selects MSL POS technologies for AAMI Park

11th June 2021 - Local craft brewery takes on naming rights for Manly’s Brookvale Oval

28th May 2021 - Stadium Australia opens search for new naming rights partner

12th April 2021 - Melbourne and Olympic Parks looks to stage increasing number of events

9th February 2021 - Naming rights for Perth’s Optus Stadium emerges as Western Australian election issue

8th February 2021 - COVIDSafe measures in place across Melbourne Park precinct for Australian Open

1st February 2021 - Work completed on Melbourne Park’s new Show Court Arena roof

22nd October 2020 - New Chair announced for Melbourne and Olympic Parks Trust

26th March 2020 - Melbourne and Olympic Parks manager advises on working with event partners on rescheduling events

31st July 2019 - Australian Grand Prix Chair named new Chief Executive at Melbourne And Olympic Parks

9th December 2015 - Ed Sheeran sets AAMI Park attendance record

11th May 2015 - A-League Grand Final to be held at 30,000 capacity AAMI Park

6th June 2012 - AAMI Park Stadium acknowledged as ‘World’s Most Iconic and Culturally Significant Stadium’

4th February 2012 - AAMI Park set to welcome one millionth fan

19th July 2011 - Foo Fighters won’t affect ‘the colour and the shape’ of AAMI Park’s surface

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more



@leisure Planners

@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…

read more



BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks


The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play



Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation



Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks


Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business