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AALARA 2012 set to bring industry leaders together

AALARA 2012 set to bring industry leaders together
May 11, 2012

The 2012 Australian Amusement, Leisure and Recreation Association (AALARA) conference is set to commence on the Gold Coast on Monday, presenting four days of learning and inspiration relating to the future of the Australian attractions industry.

Being held at the Crowne Plaza Surfers Paradise from 14th to 17th May, the conference program includes key note presentations by business leaders that will provide insight into the successful business practices and philosophies behind both large and small attractions.

The conference also presents opportunities to learn the latest information on the Government legislation (new Australian Standards, Modern Awards and National Plant Regulations for amusements), gain access to business leaders and learn the latest trends in products, rides, information and innovation in 2012.

The Conference Program includes:

• It's All about Fun! Presented by Will Morey; International Association of Amusement Parks and Attractions (IAAPA) Vice Chairman and President & Chief Executive of Morey's Pier and Beachfront Waterparks, New Jersey, USA;
• Magic Behind the Curtain - Disney Parks & Resorts. Presented by Noble Coker, Vice President for Park Operations, Hong Kong Disneyland and Resort;
• Brand Partnering in the Attractions and Events Industry. Presented by Hamish Turner, Chief Executive, CEO R.M. Williams Pty Ltd;
• How much? Setting Prices for your attraction and the Impact of Technology on Ticketing Strategies. Presented by Tony Hood, Director, William Buck (VIC) Pty Ltd
• Building an Online 'Presence'- Social Media v2.0. Presented by Andy McCutcheon, Senior Internet Marketing Consultant, Reach Local Australia;
• Marketing and Group Sales - Developing, Implementing, Tracking and Growing Group Sales for your Business. Presented by Tim Newman-Morris, Director of Lollipops Playlands & Cafe Franchising Australia and Annette Pearce, Director of Sales, Village Roadshow Theme Parks;
• Jamberoo Action Park - A Case Study - Strategic Planning Strategies and Management. Presented by Jim Eddy, Managing Director, Jamberoo Action Park
• Human Resources and Industrial Relations update. Presented by Mark Bunch, Partner, Aitken Legal
• A Case Study in Marketing and Business Development of a Small Attraction. Presented by Andrew Sharry, General Manager, Sky Point;
• Increasing your 'Per Cap' spend through Mobile Vending in Attractions. Presented by John Gaudin, General Manager Food and Beverage, Dreamworld, White Water World and Skypoint;
• Retail Merchandising for Attractions. Presented by Alan Schauder, Insights Director, Merchant Wise;
• Lessons from Losses - The Liability of Leisure. Presented by Marianne Emerson, Proclaim Management Solutions;
• Succession Planning for Family Attractions and Amusement Business. Presented by Phillip Hammon and Anthea Hammon, Co Managing Directors, Scenic World Blue Mountains

Breakout Industry Forums

• Aquatics Industry
• Go Karting Industry
• Laser Tag and Laser Skirmish Industry

The AALARA Annual General Meeting will be held at the conference at 4pm on Wednesday 16th May.

The event will allow delegates to learn business practices by day and be entertained by night at networking including Barefoot Bowling, afternoon networking drinks by the pool, AALARA gala dinner and after party at Cristel's lounge bar on the closing night of the conference

There is thrilling site tour program on Thursday 17th May including visits to all the latest attractions on the Gold Coast including the latest attractions at Dreamworld, Movie World and Wet'n'Wild Water World.

Delegate registrations can be accepted by contacting AALARA, Email:

Image: Gold Coast attraction SkyPoint




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