Latest News

Back to Latest News back

 

70% of Australian women unhappy with their body shape

70% of Australian women unhappy with their body shape
November 5, 2010

70% of Australian women admitting to being unhappy with their body shape and thinking of their weight at least once a day according to results from a recent body image survey commissioned by women's fitness franchise Contours.

The survey suggest that weight is an overwhelming issue for women and looms large on a daily basis with a further 25% of women said they think about their body image several times a day.

While most women are uncomfortable with their tummy and bum area, the stomach is by far the most âhatedâ part of their bodies. Even more surprisingly, only 10% of women were comfortable with their breasts.

In addition close to 50% of Australian women would consider plastic surgery and other cosmetic procedures.

Contours Chief Executive Justin Wilshaw explains that "the pressure women are under to look thin is shocking and itâs frightening to learn the extent they will go to achieve the 'perfect body' society has shaped.

"Thankfully, most women know that the combination of exercise and eating well is the smartest way to stay in shape. Contours encourage a holistic workout; itâs not all about losing weight, it's about achieving health, wellbeing and happiness and taking a little bit of everything in moderation."

When asked about their biggest health concern, most women feared heart disease. This was followed by the common cold and influenza, osteoporosis and then cancer.

With over 60,000 Australian members from all walks of life, regional and urban, Contours knows Australian women. Their studios are smaller with a more consultative approach and with fewer members to more mainstream gyms, Contours get to really understand their members.

Contours has built a credible reputation for innovation in the fitness industry and is the only womenâs express gym accredited by Fitness Australia.

Conducted in August, the Contours Body Image Surveyinvolved 850 adult women. The results were released in conjunction with the fitness chain's fifth birthday.

For more information go to www.contours.net.au

29th October 2010 - CONTOURS APPOINTS SIMONE BINGHAM TO DRIVE STRATEGIC GROWTH PLAN


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

AEROBIC MICROPHONES AUSTRALIA

Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…

read more

Fitness / Technology

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

LINKS MODULAR SOLUTIONS

Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…

read more

Access / Billing / Finance / Fitness / Technology

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 25 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

REGUPOL

Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business