Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
70% of Australian women unhappy with their body shape
70% of Australian women admitting to being unhappy with their body shape and thinking of their weight at least once a day according to results from a recent body image survey commissioned by women's fitness franchise Contours.
The survey suggest that weight is an overwhelming issue for women and looms large on a daily basis with a further 25% of women said they think about their body image several times a day.
While most women are uncomfortable with their tummy and bum area, the stomach is by far the most âhatedâ part of their bodies. Even more surprisingly, only 10% of women were comfortable with their breasts.
In addition close to 50% of Australian women would consider plastic surgery and other cosmetic procedures.
Contours Chief Executive Justin Wilshaw explains that "the pressure women are under to look thin is shocking and itâs frightening to learn the extent they will go to achieve the 'perfect body' society has shaped.
"Thankfully, most women know that the combination of exercise and eating well is the smartest way to stay in shape. Contours encourage a holistic workout; itâs not all about losing weight, it's about achieving health, wellbeing and happiness and taking a little bit of everything in moderation."
When asked about their biggest health concern, most women feared heart disease. This was followed by the common cold and influenza, osteoporosis and then cancer.
With over 60,000 Australian members from all walks of life, regional and urban, Contours knows Australian women. Their studios are smaller with a more consultative approach and with fewer members to more mainstream gyms, Contours get to really understand their members.
Contours has built a credible reputation for innovation in the fitness industry and is the only womenâs express gym accredited by Fitness Australia.
Conducted in August, the Contours Body Image Surveyinvolved 850 adult women. The results were released in conjunction with the fitness chain's fifth birthday.
For more information go to www.contours.net.au
29th October 2010 - CONTOURS APPOINTS SIMONE BINGHAM TO DRIVE STRATEGIC GROWTH PLAN
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…read more
Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…read more
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
Leisure Concepts brings the world’s leading fitness equipment brands to Australasia - these include True Fitness, Atlantis Strength, Merrithew (Stott Pilates), Intenza Fitness,…read more
PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…read more
Established in 1994, Ceramic Solutions has excelled at the supply and installation of swimming pool tiles and equipment for the pool and leisure industry, with a focus on the needs of end-users. …read more
Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!