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3D technology showcases the Great Barrier Reef

3D technology showcases the Great Barrier Reef
April 3, 2018

People wanting to travel to the Great Barrier Reef will get a three-dimensional look at the Reef sites they can visit with an innovative augmented reality brochure launched by Cairns operator Passions of Paradise.

Passions of Paradise Chief Executive Scotty Garden said the technology had been developed by Cairns Creatives to provide an interactive experience for potential customers that travel agents could use at tour desks.

Garden explains “a free smartphone app is used to trigger a video overlay of the brochure images making them come alive to reveal the marine life at several of the sites the Passions of Paradise catamaran visits.

“A 3D model of the 25 metre high-performance Passions catamaran can be explored and there will be insider tips on enjoying the Great Barrier Reef.

“We are also using the technology on our business cards so clients can see a 3D image of a turtle when they look at our contact details.”

Cairns Creatives owner Ben Lewis developed the app and the three-dimensional modelling while designing the brochure for Passions of Paradise.

A keen diver, the graphic designer wanted to use the wow factor of the Great Barrier Reef as a selling tool for travel agents.

Lewis advised “I like playing with new technologies, animation and underwater videos so the three came together when I was wondering how to make the Passions brochure more useful for people deciding which Reef trip to take.

“Users download the Passions AR app from the App Store to enhance the brochures and business card content which is then displayed as 3D models on iOS devices, appearing to sit directly on the printed content.

“I am currently developing the Android version so all smart phone users can interact with the brochures.”

Garden said the brochures would be distributed in Tropical North Queensland from 1st April and would be launched at the Australian Tourism Exchange in Adelaide on 15th April. 

Passions of Paradise visits two unique outer Great Barrier Reef sites daily where passengers can dive and snorkel with diverse marine life in coral gardens before sailing back to Cairns.

Image: A new app turns the Passions of Paradise brochures into a 3D image. 

26th June 2017 - ADELAIDE TO HOST AUSTRALIA’S LARGEST TOURISM SHOWCASE IN 2018

26th June 2017 - GREAT BARRIER REEF DELIVERS $56 BILLION VALUE FOR AUSTRALIA 

29th March 2017 - QUEENSLAND TOURISM INDUSTRY RALLIES FOLLOWING CYCLONE DEBBIE 

16th November 2016 - FRENCH TOURISTS DIE ON GREAT BARRIER REEF SNORKELLING TOUR

8th October 2016 - VISITS TO THE GREAT BARRIER REEF AN EXAMPLE OF ‘LAST CHANCE TOURISM’ 

6th May 2015 - THIRD GREAT BARRIER REEF SCUBA DIVING FATALITY IN THREE MONTHS 

19th November 2013 - PASSIONS WINS AUSTRALIA’S TOP ECOTOURISM AWARD

3rd June 2013 - CAIRNS TOURISM TECHNOLOGY ON SHOW TO AUSTRALIA


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We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

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