Latest News

Back to Latest News back


25th anniversary DEAL exhibition sees presentation of leading amusement and attractions innovations

25th anniversary DEAL exhibition sees presentation of leading amusement and attractions innovations
May 3, 2019

The recent DEAL (Dubai Entertainment Amusement and Leisure) 2019 exhibition, the largest amusement and entertainment show in the Middle East and Africa region, concluded its 25th anniversary edition with multi-million dollar worth of business reported to have been conducted over the show floor.

Held from 25th to 27th March 2019 at the Dubai World Trade Centre, the organisers report that feedback from exhibitors and the thousands of visitors that were a part of the three-day show, indicates that the Middle East entertainment and amusement industry is poised for significant future growth.

The Middle East and Africa’s entertainment industry, and particularly Dubai, is embedded with opportunities that arise from rising tourism numbers in the region.

According to Sharif Rahman, Chief Executive of DEAL organiser International Expo-Consults LLC “for the entertainment, leisure and amusement industry DEAL provides a unique opportunity in the market that isn’t available anywhere in the Middle East region.

“We have the exhibitors from all over the world that bring their latest products, games, rides and other services to this market. For the last 25 years we have worked and have promoted the industry in the region and have made sure DEAL is the most anticipated event of its kind here. Our Silver Anniversary edition was a huge success for the exhibitors where most of them were able to achieve their required targets during the three days”.

Saudi Arabia is another exciting market for the industry earmarked for rapid growth in the coming years. The recent reformations have created numerous opportunities for growth in the region. Many mega-projects such as the Red Sea Development and NEOM have been announced, while many other like cinemas and family entertainment centres have already come up in various parts of the Kingdom.

Prakash Vivekanand, Managing Director of Amusement Services International added, “DEAL has always been a great platform for us for the last 20 years. It allows us to connect with the Middle Eastern region; it brings in people from the Asian continent as well, and so it gives us a mixed audience at the show.

“This year we exhibited a design stand where we created fun spaces and offered design solutions for upcoming entrepreneurs. This year’s show has been better than most years. We had a show and were able to meet with many customers from the Middle East, Africa, Pakistan, as well as a great number from Saudi Arabia.”

The special show saw more than 300 exhibitors from close to 40 countries exhibit and vie for the thousands of visitors that came from over 100 countries.

From the exhibitors there were 70 that had participated in DEAL for the first time this year.

DEAL 2020 will be held from 23rd to 25th March 2020.

For more information on DEAL 2020, click here to visit the show entry in the Australasian Leisure Management industry Calendar.

Images: Laser Tag at DEAL 2019 (top) and the Dubai World Trade Centre (below).

Related Articles

30th April 2019 - Yas Island attractions secure multiple wins at World Travel Awards

16th October 2018 - Bounce to open first female-only trampoline park in Saudi Arabia

30th August 2018 - Organisers report 61% of DEAL 2019 exhibition space sold seven months before the show

5th August 2018 - New $1 billion Warner Bros. World Abu Dhabi attraction opens

15th May 2018 - Dubai Parks and Resorts welcomes 45% rise in visitors in 2018

31st March 2018 - Arabian Gulf malls look to ‘mini theme parks’ and virtual reality to drive footfalls and momentum

11th October 2017 - Saudi Arabia reveals US$2.7 billion plan to expand entertainment sector

19th December 2016 - Family Entertainment Centres to thrive in the UAE

16th July 2014 - Air-conditioned skatepark opens in Dubai

26th July 2013 - Billy Beez’ Saudi Arabian FEC recognised as the world’ largest soft-play area

12th May 2010 - Go Karts Set to be the next hot FEC development trend

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing



HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…

read more

Fitness / Recreation / Technology / Wellness



Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness


Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues


Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see

read more

Fitness / Recreation / Technology / Wellness


Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues



Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues


Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business