Latest News

Back to Latest News back


25th anniversary DEAL exhibition sees presentation of leading amusement and attractions innovations

25th anniversary DEAL exhibition sees presentation of leading amusement and attractions innovations
May 3, 2019

The recent DEAL (Dubai Entertainment Amusement and Leisure) 2019 exhibition, the largest amusement and entertainment show in the Middle East and Africa region, concluded its 25th anniversary edition with multi-million dollar worth of business reported to have been conducted over the show floor.

Held from 25th to 27th March 2019 at the Dubai World Trade Centre, the organisers report that feedback from exhibitors and the thousands of visitors that were a part of the three-day show, indicates that the Middle East entertainment and amusement industry is poised for significant future growth.

The Middle East and Africa’s entertainment industry, and particularly Dubai, is embedded with opportunities that arise from rising tourism numbers in the region.

According to Sharif Rahman, Chief Executive of DEAL organiser International Expo-Consults LLC “for the entertainment, leisure and amusement industry DEAL provides a unique opportunity in the market that isn’t available anywhere in the Middle East region.

“We have the exhibitors from all over the world that bring their latest products, games, rides and other services to this market. For the last 25 years we have worked and have promoted the industry in the region and have made sure DEAL is the most anticipated event of its kind here. Our Silver Anniversary edition was a huge success for the exhibitors where most of them were able to achieve their required targets during the three days”.

Saudi Arabia is another exciting market for the industry earmarked for rapid growth in the coming years. The recent reformations have created numerous opportunities for growth in the region. Many mega-projects such as the Red Sea Development and NEOM have been announced, while many other like cinemas and family entertainment centres have already come up in various parts of the Kingdom.

Prakash Vivekanand, Managing Director of Amusement Services International added, “DEAL has always been a great platform for us for the last 20 years. It allows us to connect with the Middle Eastern region; it brings in people from the Asian continent as well, and so it gives us a mixed audience at the show.

“This year we exhibited a design stand where we created fun spaces and offered design solutions for upcoming entrepreneurs. This year’s show has been better than most years. We had a show and were able to meet with many customers from the Middle East, Africa, Pakistan, as well as a great number from Saudi Arabia.”

The special show saw more than 300 exhibitors from close to 40 countries exhibit and vie for the thousands of visitors that came from over 100 countries.

From the exhibitors there were 70 that had participated in DEAL for the first time this year.

DEAL 2020 will be held from 23rd to 25th March 2020.

For more information on DEAL 2020, click here to visit the show entry in the Australasian Leisure Management industry Calendar.

Images: Laser Tag at DEAL 2019 (top) and the Dubai World Trade Centre (below).

Related Articles

30th April 2019 - Yas Island attractions secure multiple wins at World Travel Awards

16th October 2018 - Bounce to open first female-only trampoline park in Saudi Arabia

30th August 2018 - Organisers report 61% of DEAL 2019 exhibition space sold seven months before the show

5th August 2018 - New $1 billion Warner Bros. World Abu Dhabi attraction opens

15th May 2018 - Dubai Parks and Resorts welcomes 45% rise in visitors in 2018

31st March 2018 - Arabian Gulf malls look to ‘mini theme parks’ and virtual reality to drive footfalls and momentum

11th October 2017 - Saudi Arabia reveals US$2.7 billion plan to expand entertainment sector

19th December 2016 - Family Entertainment Centres to thrive in the UAE

16th July 2014 - Air-conditioned skatepark opens in Dubai

26th July 2013 - Billy Beez’ Saudi Arabian FEC recognised as the world’ largest soft-play area

12th May 2010 - Go Karts Set to be the next hot FEC development trend

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness


Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport


Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks


SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues



Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…

read more

Aquatics / Environment / Technology / Venues


SKC Operations Pty Ltd (SKCorp)

SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…

read more

Aquatics / Consultants / Fitness / Marketing / Retail



Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues



Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business