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Cloud-based operations and safety management platform 24/7 Software has announced the acceleration of the expansion of its global footprint in Australian and New Zealand.

The Florida, USA-based global provider of operations and safety management software for venues and events has expanded its AWS Cloud infrastructure in Sydney to manage significant increases in demand for the platform globally.

24/7 Software has also launched an integration with WhatsApp, with both push and pull notification messaging, to enhance real-time communications and maximize the guest experience for international patrons.

24/7 Software, which began operations in 2007, currently serves hundreds of sport and entertainment venues in North America – with 93% of NFL venues, 80% of MLB venues, 75% of NHL venues, and 70% of all NASCAR Cup venues while international customers include The O2 Arena and Lord’s Cricket Ground in London, FC Barcelona in Spain and for Melbourne’s Marvel Stadium and Melbourne and Olympic Parks.

Announcing the expansion, 24/7 Software Executive Vice President of Sales and Marketing, Justin King stated “tThis development marks a milestone moment in the growth of 24/7 Software by helping us extend our global reach and meet the evolving needs of our customers in regional markets.

“Key product developments such as our integration with WhatsApp in our Conversations module and hosting AWS servers directly in Australia reaffirms our commitment to this market and to our customers.

“We also welcome the opportunity to forge new partnerships with leagues, teams, venues, partners, and media outlets internationally as we have done this with exceptional success in North America.”

The entry into the Australasian market comes after six years of rapid growth and momentum for 24/7 Software. Following its objective to become a global leader in the venue, events sport and entertainment industry, it recently launched these initiatives and will continue to bring innovation to global markets.

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