Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
24/7 gyms to drive fitness industry revenues down
While the value of the fitness industry has grown to an estimated $1.31 billion worldwide, with growth of 4.8% in the last five years, a new industry survey forecasts an upcoming 0.7% revenue decline in the Australian industry – mainly due to a mass-market shift to a preference for the cheaper, 24/7 gym chains.
The findings, released in a briefing on the state of the Australian Fitness Industry, Brand Communities and a New Brand of Fitness, by Melbourne-based creative agency TANK, shows that with over four million participants in fitness activities, the Australian fitness industry now includes a wide range of different business models ranging from personal trainers to multi-national franchises.
TANK Executive Creative Director Jim Antonopoulos explains “something we have noticed in the international playing field is an industry that is moving in a range of directions, shifting and evolving into something new, with some players going about it in their own unique way, experiencing unmatched growth and carving out their own piece of a very lucrative pie that will over time, redefine the future of the fitness industry.”
The briefing also highlights that:
• Increased competition is forcing brands to reinvent themselves;
• The growth of sports apparel brands;
• The rise of functional fitness.
Established in 1997, TANK has 17 years experience in brand communications, design and the implementation of integrated communication campaigns.
TANK helps develop and nurture leading brands across a range of industries, including government, tourism, sport, manufacturing, health, property, community service, professional services, hospitality and education.
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…read more
Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…read more
With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!