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20PerFit EMS brand prepares for franchising launch and welcomes new team members
In a matter of weeks, 20PerFit will be launching its revolutionary electrical muscle stimulation (EMS) training system to the Australian market - a system which will allow trainers to provide clients with full-body workouts that deliver over 150 times more muscle contractions than a conventional workout, and all in just 20 minutes.
Using the latest EMS technology exported from Germany, 20PerFit’s innovative system imitates the natural action of the central nervous system, sending electrical impulses to contract deep muscle fibres. During a single 20-minute session, up to 90% of muscles are activated, making workouts more intense and effective.
Unlike other EMS offerings, 20PerFit’s system is totally wireless, allowing clients to perform exercises without restriction. Wireless capabilities also mean that 20PerFit can be a completely mobile service, making it even more convenient and accessible.
With exclusive 20PerFit franchise launch events planned for Sydney and Melbourne in early September, the company has appointed two new Business Development Managers to its team: Darren Hewitt and Stephen Jenkinson.
Hewitt has 15 years’ experience in the fitness industry, including eight years in the fitness franchise sector. Highly skilled in business coaching, new business development and marketing strategy, Hewitt was drawn to 20PerFit because of the system’s key points of difference and the promising business opportunities it presents.
Hewitt explains “EMS training really excites me.
“I also feel there is a real difference with our model, which I believe will be in high demand – both as a business opportunity and as a training method for consumers. Plus, the fact that we offer both studio and mobile franchise opportunities means we really do have something for everyone.”
Jenkinson has more than 16 years of health, fitness, sport and nutrition experience under his belt. After a career as a professional rugby union player, he went on to work as a personal trainer before moving into the sales arena, leading a number of sales teams and managing top fitness brands such as Optimum Nutrition, BSN and Glanbia
He states “I am proud to be joining the 20PerFit team.
“I believe 20PerFit is the future of fitness. I’m excited to see the business grow across Australia.”
20PerFit Head of Operations Damien Bain was part of the executive committee who picked the new State Franchise Managers, and he is confident that the two will form an integral part of the 20PerFit team.
Bain adds “Steve and Darren both bring a wealth of experience to 20PerFit.
“We’re committed to helping our franchisees reach their full potential, and with such a fantastic system and the expert guidance of our new State Franchise Managers, future franchisees can look forward to becoming a part of something truly successful.
“We’re already off to a flying start, and as our business continues to grow, so too will our 20PertFit family.”
Details for business launch events in states and territories across Australia will be released in the coming weeks.
20PerFit franchises are now available. For more information go to www.20perfit.com.au/franchise/
Click here to contact 20PerFit via their entry in the Australasian Leisure Management Supplier Directory.
Image: 20PerFit team members (from left): Darren Hewitt, Damien Bain and Stephen Jenkinson.
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14th April 2018 - Women drive global growth of boutique fitness studios
7th November 2016 - Australian Institute of Fitness experts assess top fitness trends for 2017
27th January 2015 - FIBO organisers announce global fitness innovation award
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