We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…read more
2015 Hopman Cup loses Hyundai sponsorship
Korean car maker Hyundai has ended its long-running sponsorship of the Hopman Cup less than six months before the 2015 edition of the tennis tournament.
Hyundai began its association with the mixed-team event when it launched in Perth 26 years ago, becoming the title sponsor in 1998.
According to The West Australian newspaper, Hyundai’s backing was worth $800,000 annually and also included the provision of a fleet of 30 cars to transport players, tournament officials and VIPs.
Explaining the end of the deal, a Hyundai spokesman stated "this decision was taken largely as a result of Hyundai's alignment with its global sponsorship portfolio, which primarily focuses on football, and also the strategic fit with our company's sister brand Kia - sponsor of the Australian Open.”
Hyundai sponsored the recent FIFA World Cup in Brazil and is also the A-League's naming partner.
Hopman Cup Tournament Director Paul Kilderry confirmed the event is searching for a new naming sponsor but remains upbeat on the commercial front following last week’s three-year extension with the Western Australian Government's tourism agency Tourism WA.
Kilderry stated “Hyundai have been an amazing sponsor for the Hopman Cup since its inception, they have been incredible.
“Having a sponsor stay with an event for that long is extremely rare. It's disappointing, but their global strategy is heading more towards football.”
Hopman Cup organiser this week confirmed that high profile tennis stars Nick Kyrgois and two-time Grand Slam champion Andy Murray will be competing in the 2015 event.
9th October 2013 - WORLD CLASS FIELD TO PLAY AT 2014 HOPMAN CUP
4th October 2013 - MP REVEALS COSTS OF WESTERN AUSTRALIA’S MAJOR EVENTS HOSTING
6th September 2013 - NEW EXECUTIVE DIRECTOR ANNOUNCED FOR TOURISM WA
9th January 2013 - 25TH HOPMAN CUP SMASHES ATTENDANCE RECORDS
28th November 2012 - TOP FEMALE TENNIS STARS TO MISS HOPMAN CUP
12th November 2012 - PERTH ARENA OPENS IN SPECTACULAR STYLE
4th April 2012 - VOW TO MAINTAIN HOPMAN CUP AS A ‘WORLD-CLASS’ EVENT
3rd November 2011 - EMIRATES EXECUTIVE QUESTIONS FIFA SPONSORSHIP
9th September 2011 - COMPANIES THAT SPONSOR OUTPERFORM THOSE THAT DON’T
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…read more
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…read more
Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!