APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…read more
2015 Hopman Cup loses Hyundai sponsorship
Korean car maker Hyundai has ended its long-running sponsorship of the Hopman Cup less than six months before the 2015 edition of the tennis tournament.
Hyundai began its association with the mixed-team event when it launched in Perth 26 years ago, becoming the title sponsor in 1998.
According to The West Australian newspaper, Hyundai’s backing was worth $800,000 annually and also included the provision of a fleet of 30 cars to transport players, tournament officials and VIPs.
Explaining the end of the deal, a Hyundai spokesman stated "this decision was taken largely as a result of Hyundai's alignment with its global sponsorship portfolio, which primarily focuses on football, and also the strategic fit with our company's sister brand Kia - sponsor of the Australian Open.”
Hyundai sponsored the recent FIFA World Cup in Brazil and is also the A-League's naming partner.
Hopman Cup Tournament Director Paul Kilderry confirmed the event is searching for a new naming sponsor but remains upbeat on the commercial front following last week’s three-year extension with the Western Australian Government's tourism agency Tourism WA.
Kilderry stated “Hyundai have been an amazing sponsor for the Hopman Cup since its inception, they have been incredible.
“Having a sponsor stay with an event for that long is extremely rare. It's disappointing, but their global strategy is heading more towards football.”
Hopman Cup organiser this week confirmed that high profile tennis stars Nick Kyrgois and two-time Grand Slam champion Andy Murray will be competing in the 2015 event.
9th October 2013 - WORLD CLASS FIELD TO PLAY AT 2014 HOPMAN CUP
4th October 2013 - MP REVEALS COSTS OF WESTERN AUSTRALIA’S MAJOR EVENTS HOSTING
6th September 2013 - NEW EXECUTIVE DIRECTOR ANNOUNCED FOR TOURISM WA
9th January 2013 - 25TH HOPMAN CUP SMASHES ATTENDANCE RECORDS
28th November 2012 - TOP FEMALE TENNIS STARS TO MISS HOPMAN CUP
12th November 2012 - PERTH ARENA OPENS IN SPECTACULAR STYLE
4th April 2012 - VOW TO MAINTAIN HOPMAN CUP AS A ‘WORLD-CLASS’ EVENT
3rd November 2011 - EMIRATES EXECUTIVE QUESTIONS FIFA SPONSORSHIP
9th September 2011 - COMPANIES THAT SPONSOR OUTPERFORM THOSE THAT DON’T
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…read more
About Priava's Technology - Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…read more
Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!