Latest News

Back to Latest News back

 

$130 million global investment to boost Fitness First brand

$130 million global investment to boost Fitness First brand
August 12, 2013

Global health club chain Fitness First plans to invest $130 million in renovating clubs, exploring new fitness ideas and develop 15 new sites in major cities across the world.

The move follows Fitness First's recent launch of 'The Zone' in Sydney - a world-first club concept focussed on dynamic movement training that promises to help time poor fitness enthusiasts enjoy maximum results in minimum time.

The global investment comes as Fitness First Chief Executive Andy Coslett looks to revive the business after it came close to administration last year.

A large portion of the investment will see money being spent on the renovation of old clubs, while the company also wants to use the money to test out new ideas, in order to reassert itself in what is now a highly competitive market.

Up to a third of the investment will be spent on opening 15 new sites in Germany, India, Singapore, Malaysia and Thailand.

Having stabilised the business, Coslett recently explained that Fitness First wants to add new clubs "in markets where we see clear opportunities for growth."

Identifying specific opportunities for growth in Asia, Coslett added "we now have 83 clubs with 213,000 members in Hong Kong, Singapore, Indonesia, Malaysia, Thailand and the Philippines."

With operations in the UK and Australian under considerable pressure in recent years, Fitness First Australia's recent launch of 'The Zone' in Sydney is described as a "a world-first club concept focussed on dynamic movement training that promises to help time poor fitness enthusiasts enjoy maximum results in minimum time.

"The custom built club, offering six zones, each dedicated purely to small group training, is designed to push members' fitness limits throughout the day."

Introducing the new concept, Fitness First Australia claim to be "leading both the Australian and global fitness industries."


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 

Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism

 
 

Spill Station Australia

Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutions

read more

Aquatics / Safety / Security / Venues

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

Intelligenz

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 

AlphaFit

AUSTRALIAN MADE. FIT FOR PURPOSE. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business