Commercial Lead, Home of the Commonwealth Bank Matildas at La Trobe University

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Commercial Lead - Home of the Commonwealth Bank Matildas at La Trobe University, Bundoora in Victoria (HoTM), jointly reporting into Football Australia and Football Victoria.

About the job
Football Australia (FA) is the national governing body for football in Australia, situated on the lands of the Gadigal people of the Eora Nation. We acknowledge the histories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples and commit to building a brighter future together.

Football has entered the most important and transformational period in its history. Having weathered COVID through 2020 and 2021, Football is pursuing its bold ambition through its 15-year vision embodied by the XI Principles for the future of Australian Football.

Principle X of the XI Principles aspires for Australia to become the centre of women’s football in the Asia-Pacific region, with greater emphasis being placed on creating and shaping an environment which promotes participation of women in football.

Within this, Football Australia has set a target of 50:50 gender balance by 2026 by creating a dynamic environment that includes the FIFA Women’s World Cup Australia and New Zealand 2023™and the new world class Home of the Matildas (HoTM) facility at La Trobe University, Bundoora.

Football Australia (FA) and Football Victoria (FV) have established a HoTM project to bring to life the world class project and the finest women’s football precinct of its generation, in time to welcome the 32 countries to Australia’s shores for the largest women’s sporting event in the world. Construction of the HoTM at La Trobe University, Bundoora is now underway, and expected to be completed in the first quarter of 2023.

In May 2021, the Victorian Government announced a $101.1m investment to make the world-class HoTM at La Trobe University, Bundoora, a reality.

This announcement, following the 2020 commitment of $15 million from the Federal Government, green lit construction of the HoTM and Home to Football Victoria, within a purpose built, state-of-the-art national training centre for the Commonwealth Bank Matildas and a State Football Centre, alongside a State Rugby Union Centre at La Trobe University, Bundoora.

The precinct will be ready to receive the Commonwealth Bank Matildas in advance of the FIFA Women’s World Cup Australia and New Zealand 2023™, an event being staged on our shores for the very first time.

The historic announcement was three years in the making, with Football Australia and Football Victoria partnering to drive the project with the support of the Victorian State Government since 2018. The unity of all - the Victorian Government, Australian Government, Football Victoria, Football Australia, and La Trobe University - will deliver this world-class facility for Victoria to further support the football development and aspirations of players at all levels.

Purpose of the role:

The role provides a unique opportunity in the Australian market to build an innovative commercial vision for a high-performance training facility. The Commercial Lead will jointly report to Football Australia’s Head of Commercial and Events and Football Victoria’s Head of HoTM.

The person in this role will lead the commercial strategies for the HoTM project. It will provide significant input and direction into the development of the HoTM commercial strategy, including supporting the development and implementation of the marketing and commercial operational plan, as well as driving the commercial revenue targets.

The revenue streams that the Commercial Lead of the HoTM will be pursuing will include but not limited to:

Digital Advertising
Precinct Signage and Advertising
Key supplier agreements (such as pourage, training equipment etc)
Venue and Function Hire
Philanthropic giving
Development and implementation of other commercial strategies

Duties & Responsibilities:

Drive the HoTM Commercial Strategy implementation and outcomes
Prepare new business presentations, arrange meetings and pitch to prospects, and negotiate key commercial terms alongside direct reports
Present the commercial analysis and recommendations to decision-making processes.
Establish and monitor key deliverables against the project plan and ensure delivery to time and cost
Regularly review and plan key activity including consultation, analysis and report writing to appropriate stakeholders
Establish and maintain strong professional relationships and communication with all stakeholders
Commission appropriate research and analysis to support HoTM commercial strategy
Develop and present commercial collateral, including tiered sponsorship decks
Adhere to internal (FA & FV) processes and sponsorship and commercial commitments
Review the current HoTM commercial strategy and develop a detailed go-to-market strategy to ensure commercial outcomes are delivered on time and on budget
Drive outcomes in key areas of the commercial pillars of the HoTM project
Embed the HoTM into the Legacy ‘23 framework
Provide timely and insightful decision-making processes and reporting to key stakeholders
Ensure regular report to stakeholders, including risks, opportunity, and status
Complete any special projects reasonably assigned to you from time to time

Experience and skills required:

Strong commercial expertise with a personal desire and ambition to grow and develop an icon
Integrity, positive attitude, mission-driven, and self-directed with demonstrated passion for success
Proven commercial plan development capability with ability to formalise strategic partnerships
A collaborative individual with sound technical skills and analytical ability
Ability to understand and interpret complex documents, business contracts and arrangements
Excellent judgment and creative problem-solving skills including negotiation and conflict resolution skills
Proven commercial management ability and experience
Outstanding organisational and leadership capability operating in a transparent, direct manner with integrity & substance
Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interface with senior executives and leading entities and other stakeholders
Diplomatic, energetic, flexible, collaborative, and proactive and striving for excellence in work projects and outcomes

Unique Criteria

Expected Hours of Work - This position regularly requires long hours and frequent weekend work and as such a preparedness to work non-traditional hours is required
Travel - Travel is primarily local during business days; some out-of-the-area and overnight travel may be expected
Work Authorisation/Security Clearance - Australian Citizenship or Permanent Residency Working Visa is required. A valid employee Working With Children’s Check (WWCC) or state based equivalent is essential
Responsibilities - This does not contain a comprehensive listing of responsibilities, activities and duties that are required of the incumbent. These may change from time to time at the discretion and needs of the manager/organisation

Employment Type: This position is offered as a 12 month Fixed Term Contract.

Click here to submit your application.

Application Closing Date: 14th August 2022


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