Latest News

Back to Latest News back

 

Perth Cable Car to boost tourism spending and create jobs

May 6, 2016

A proposal for a cable car connecting Perth’s Elizabeth Quay to Kings Park would inject $30.5 million in new tourism spending into the Western Australian economy and create 340 jobs.

The plan, which would require $80 million in private investment, would, according to its proponent, Tourism Council WA, be a major attraction to bring together new developments such as Perth Stadium, new hotels, Elizabeth Quay and other major precincts.

Launched last week in Tourism Council WA’s Missing Pieces: Perth Cable Car document, the proposal says that the ride would be a landmark experience for Perth - similar to the Sydney Bridge Climb or the London Eye - attracting 648,000 riders.

Of these riders, it’s expected 50% would be West Australians, 30% would be international visitors and 20% from interstate.

Introducing the proposal, Tourism Council WA Chief Executive Evan Hall stated “what is missing is a signature attraction which will become the city’s must-do experience, encouraging more visitors to stay longer and spend more.

“A Perth Cable Car from Elizabeth Quay to Kings Park would increase the appeal of Perth as a destination.”

Tourism Council WA believes that the building and operation of the Perth Cable Car can be fully funded by the private sector, with Hall explained “we do not need government funding, we do not want government funding. The Cable Car should be a commercial enterprise.

“Research shows that visitors to Australian capital cities who use tourist rides and man-made attractions, like cable cars, stay longer in their destination.

“This additional expenditure is a conservative estimate, as it only takes into consideration the additional expenditure from visitors extending their stay – there would also be further expenditure from new visitors who are drawn to Perth by this unique attraction.”

A preliminary study by the Metropolitan Redevelopment Authority found the cable car system was “technically feasible” and “commercially viable without government funding”.

Independent economic analysis by AECGroup showed the additional tourism expenditure generated by a Perth Cable Car would create approximately $39.2 million in gross value added activity, $0.71 million in State taxation revenue and 340 jobs.

Hall said it was imperative for the Western Australia Government to bring together all relevant agencies involved in approving the Perth Cable Car in a whole-of-government approach to select the route and expedite the approvals process.

Other developments flagged by the Tourism Council are an expansion of the Perth Convention and Exhibition Centre and ‘branding, marketing and events’ to fill entertainment precincts, hotels and restaurants.

Image: An artists impression of the Perth Cable Car - commissioned by the Tourism Council WA. The proposed cable car will run from Kings Park to the city foreshore.

15th April 2016 - NEW TREETOP CHALLENGE OPENS 100 KILOMETRES SOUTH OF PERTH

1st April 2016 - TOURISM A TOP PRIORITY FOR WESTERN AUSTRALIA

20th March 2016 - PERTH’S ELIZABETH QUAY WATER PLAYGROUND COST $12.85 MILLION

7th February 2016 - ACCREDITED BUSINESSES SWEEP WINNERS LIST AT NATIONAL TOURISM AWARDS

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

Life Fitness

Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…

read more

Fitness / Recreation / Technology / Wellness

 
 

Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness

 
 

FOOD CONSULTANTS AUSTRALIA

Food Consultants Australia (FCA) helps clients grow theri food and beverage (F&B) offer, addressing declining sales and profit issues and bringing new ideas on how to increase customers'…

read more

Consultants / Hospitality

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics is a company dedicated to the commercial pool industry. We are specialist contractors in pool construction, renovation, refurbishment, filtration, water treatment, heating and the…

read more

Aquatics / Design / Play / Waterparks

 
 

PRIAVA

Priava specialises in delivering enterprise management software through the cloud for booking-centric businesses. Whatever your venue or event requirements are, we can help you save money,…

read more

Entertainment / Events / Technology / Venues

 
 

WHITEWATER

Established in 1980, WhiteWater has over 500 employees, 15 offices worldwide and is a vertically integrated supplier of the most successful waterpark attractions in the world. Specializing in…

read more

Aquatics / Attractions / Play / Waterparks

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

EXCEL LOCKERS

Our range of lockers are manufactured using the latest in computer controlled machinery and installed by staff who believe in the importance of how the product looks, functions and works for you.…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business