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PWC PREDICTS STRONG RECOVERY FOR SPORTS INDUSTRY

29-05-2010

SPORT - TRENDS - SPONSORSHIP - MARKETING - MEDIA
A PricewaterhouseCoopers report has said the global sports industry will rise in value from US$114 billion this year to US$133 billion by 2013, an annual growth rate of 3.8%.
“Stripping out the effects of major one-off events, an underlying trend of steadily rising spending is emerging,” said Julie Clark, UK head of sport, at PricewaterhouseCoopers LLP.
The report predicts that gate receipts will expand from US$43.2 billion in 2009 to $49 billion in 2013 and remain the largest component of the market.
Sponsorship will be the fastest-growing sector of the industry, increasing value from $29.4 billion in 2009 to $35.2 billion in 2013.
Media rights will grow from $23.1 billion in 2009 to $26.7 billion four years later.
“Long term contracts will to some degree insulate media rights from the downturn, and as a result media is the only category where spending for ongoing events increased in 2009,” Clark explained, adding that “weak conditions in the advertising market have been limiting renewal increases since then.”
The full report can be viewed at
http://www.pwc.com/gx/en/entertainment-media/pdf/Global-Sports-Outlook.pdf

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