Contribute

Australasian Leisure Management welcomes:

Press/
Media Releases

Please ensure that you send your communication to leisure@ausleisure.com.au. For guidance, see 'Sharing your story with the world of leisure' below.
Feature Articles Every professional has a story to tell. We rely on contributions from managers, owners, suppliers, investors, academics, students, public relations agencies and anyone with a professional interest in the industry (see Features Wanted below).
Events Please send dates and details of your conferences/seminars/workshops etc and they will be listed at www.ausleisure.com.au/events
Product Information Keep the industry up to date with your product launches, installations, and new initiatives.
Viewpoint/Letters Feel strongly about an industry issue or something you have read in the magazine or on the website? Share that view with us.
People/Appointments Make sure that Australasian Leisure Management and your industry peers know of whose been newly appointed to industry jobs.
For further information read on or send your input on any of these topics to leisure@ausleisure.com.au

Editorial contributions to Australasian Leisure Management  are independent and not paid for.

Features Wanted

Australasian Leisure Management relies on industry professionals sharing their successes, experiences and case studies as feature articles. If you have experiences, views or statistics to share, please contact 02 9970 8322 or email nigel@ausleisure.com.au

And don't worry about what you send us having to be 'journalistically' perfect. its your experience that we want to make the most of, not your writing skills!

Our team are experienced in sub editing notes, conference papers, reports etc - always sending a draft through to the author(s) prior to publication.

Sharing Your Story With The World (of leisure)

Every professional, business, organisation, consultant and supplier in the leisure industry has a story to tell and Australasian Leisure Management (both in print and online) wants to be the media through which you share your news, opinions, achievements and stories.

Unlike some media, editorial content in Australasian Leisure Management is never paid for we don't do 'advertorials' so is both independent and credible.

We rely on contributions from professionals in all sectors of the industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) from all areas of the industry: businesses; manufacturers; suppliers; consultants; government; not for profits; staff in their first jobs through to managing directors; students through to professors.

The simple press release is the cornerstone of any dealings with media so, for those unfamiliar with how to present a story, here are a few tips.

Key Elements of a Press Release
• Use the '5 Ws' - WHO, WHAT, WHEN, WHERE, WHY
• Date it.
• Give a brief title.
• Always start with the most important information in the first paragraph.
• Use conversational English and avoid superlatives.
• Use short sentences.
• Try to keep to no more than two pages.
• Include a quote if relevant and if you have a spokesperson.
• Format with adequate spacing so it is easy to read.
• Provide contact details for follow up.
• Issue press releases regularly.
• Keep your internal approval process simple.

What do you communicate?
• Awards and/or recognition you have received or presented
• Your new development/redevelopment
• Your new program
• Your new staff member
• Why your centre, club, facility and/or venue is successful
• Your new products
• Your upcoming event
• Your new agency/distributorship
• What went into your successful event
• The record number of swim carnivals you hosted
• Your safety record
• A membership/attendance milestone
• Your new management system & how you'll communicate with members and/or regular users
• Your new equipment
• Your new ticketing system
• Your new pool inflatable
• How you've helped a member/regular user reach a goal, and
• Anything else that you are proud of and want to share!

If you have images or video provide them, or put them online with a link (DropBox, YouSendIt, YouTube, Flickr etc)

Be sure to make your news easy to use - try to avoid difficult to use formatting.

Don't be scared to follow up.

And don't confuse editorial with advertising - they are very different functions and still are received in different ways. As for media that publish paid editorial (advertorial), my opinion is that it lacks credibility and is worthless.

Click here for a fuller guide to writing a press release.

Nigel Benton, Publisher, Australasian Leisure Management

 

 

supplier directory

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HG SPORTS TURF

HG Sports Turf are market leaders in the design and construction of premium sports fields across Australia, New Zealand and Asia. The Sydney Olympics in 2000, 2006 Commonwealth Games in Melbourne,…

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Intelligenz solutions provide integrated software for Wellness, Spa, Fitness, Leisure Centres, Recreation Activities, Resort and Restaurant Management.

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Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

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ISIX

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WHITEWATER

Established in 1980, WhiteWater has over 500 employees, 15 offices worldwide and is a vertically integrated supplier of the most successful waterpark attractions in the world. Specializing in…

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Crystal Pools

Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…

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